An analysis of coaches’ social media accounts has revealed that career coaches are deemed the least trustworthy, due to a high proportion of fake followers and a lower follower count than other sector counterparts.
Productivity coaches rank second – despite a high engagement rate, they have a low proportion of positive comments in their posts, finds the analysis by Tim Brownson, a ‘business coach for coaches’.
Brownson analysed 20 of the most prominent social media accounts in five key coaching industries, comparing them against five key metrics: follower count, percentage of fake followers, social media engagement rate, the sentiment of the comments in their posts, and the boldness of their claims, to ultimately rank each industry’s ‘trustworthiness’ out of 100. The career coaching industry has a trustworthy score of 40.00/100, according to Brownson.
He said, “A strong, competent coach usually attracts a following through high-quality advice, word-of-mouth recommendations, and positive client results. If a coach has few real followers and many fake ones, it suggests they may not have the ability to organically grow a community, raising doubts about their effectiveness as a coach.”
Business and Marketing coaches are deemed the most trustworthy, with a trustworthy score of 56.90/100 due to a large following and a low percentage of fake followers.
Health and Fitness coaches are deemed the second most trustworthy, with a trustworthy score of 55.59/100. They have among the highest number of followers, as well as the lowest percentage of fake followers – signalling that those that follow them are real-life people who trust their services.
Finance coaches rank third in the study – they have the smallest follower count on average (84,140), contributing to their low follower score of 18.27/100. They’re seen to have the third highest volume of fake followers on average as well, with a fake follower score of 53.53/100.
The Relationship industry ranks fourth, with a trustworthiness score of 53.29/100. Despite having among the highest number of followers and highest engagement rate, their sentiment score (40.25/100), is the lowest of all industries analysed.
The post COACHES’ ‘SOCIALS’ LINKED TO POOR TRUSTWORTHINESS appeared first on Coaching at Work.